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Question
A Being visible when people search for a business like yours B Sending users emails to update them on new products C Being able to offer new customers promotional discounts D The ability to sell products directly to customers through social media
Correct option is A. The ability to sell products directly to customers through social media
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GAN Limited is a company that supports businesses connected with business. It supplies software services, predominantly to the US. This software helps gambling in the land-based industry. In March 2020, the company's land-based casino customers had to close their physical operations due to the COVID-19 pandemic. However, there was an increase in online gambling. The company witnessed a shift from retail gambling to online gambling.
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Which dimension of the business environment was utilised by the company to its benefit?